research areas

Concept and product testing – including concept screening, pricing and marketing mix, product tests, blind product tests, product placements.

Olfactory testing – including sniff tests, in-use tests of perfumes/fine fragrances, in-use tests of fragrances of household and beauty products.

Market studies – including segmentation studies, evaluation of product/concept potential, fmcg products usage and attitudes.

Advertising – including packaging tests, pre and post tests, brand image awareness tracking, audience measurement.

Social and public sector – including customer satisfaction, opinion polls, behavioural patterns, image and awareness studies.